Logan On The Edge

Steven Emile
A progressive branding campaign geared toward innovation, education, technology & business.
Logan On The Edge is an integrated economic development and marketing campaign with input, activity and investment from the entire community. Driven by the Cache Chamber of Commerce, Logan City, and the Logan Downtown alliance, a community branding committee oversees the fundraising, brand development, and roll-out of the campaign. The brand committee has hired a local branding firm to design, develop and implement an integrated communications strategy that included print, web, video, event, PR, advertising and social media presentation of the Logan on the Edge brand. Local business leaders provide testimonials in video and written format highlighting the convergence of an award-winning business environment and diverse quality of life options. Main messaging: “It’s open, quite, and unlike any other spot on earth. Where rugged meets resilient, and altitude with attitude. Logan’s heritage is agriculture, and that way of life gave rise to Utah State University. A leading title-one research university, spawning brains, brawn, and a simple belief that hard work and innovation means something in a complex and fast-moving world. This is Logan City and Cache Valley, Utah. Quite enough to claim the essence of laid back, but vibrant enough to be moving forward, and chasing the very edge of what lies ahead. "




Grand Prize

Feature in the 2015 Edition of Chambers of Inspiration